Case Studies
SUSTAINABILITY IN THE COALFIELDS
SUSTAINABILITY IN THE COALFIELDS
2012 Campaign for
Sustainable
Williamson
A Gateway to Sustainability in the Heart of the Billion Dollar Coalfield
A local and national social impact campaign for building sustainable communities in the heart of the billion dollar coalfield and across the country.
A viral media campaign that raised awareness and funds for the Sustainable Williamson initiative and their efforts to build a sustainable community in the coalfields—producing 17 videos in 3 months, leading art direction and branding, managing crowdfunding campaign, running social media and email marketing accounts, creating content, community organizing, and planning East Coast tour.
Impact
/ Featured on NowThis, Huntington Post, Fast Company, WV Gazette, Renewable Energy World, App Voices, Green For All Fellows
/ 200,000+ Views & Engagements
/ Increased online following (Facebook & Instagram) from 100 to 5,000 in 3 months
/ 3,000 Email Subscribers by end of campaign
/ Raised $15,000 for Community Initiatives
Building a Culture of Health in Central Appalachia
I have had the pleasure of supporting the work of the Williamson Health and Wellness Center, and their affiliates, since their inception in 2014, helping ensure their success and impact over 10 years of growth as an organization.
From spearheaded social media campaigns, overseeing branding and graphic design projects, producing visual assets (video, photo), creating content, and managing email marketing and social media accounts—I have helped them grow their reach and expand their impact locally, regionally, and nationally.
Award Robert Wood Johnson Foundation
RWJF 2014 Culture of Health Prize
Award
2017 Rural Health Practitioner of the Year
Dr. Donovan (Dino) Beckett
CEO of Williamson Health & Wellness Center
Present at the NRHA Conference in San Fransisco, CA
Impact
/ Award-winning organization (2014 Robert Wood Johnson Foundation Culture of Health Prize, 2017 NRHA Rural Health Practitioner of the Year)
/ White House recognized as “a model for rural health in America” by the Obama Administration; “Local Foods, Local Places” White House convening participant
/ Visited by Hillary Clinton in 2016 during her Presidential Campaign
/ Helped secure millions in federal funding & angel investments through visual media production and storytelling campaigns.
/ Increased grassroots marketing efforts through local documentary storytelling, community organizing, and social media marketing.
/ Increased their local and regional online audience through targeted advertisements and local marketing efforts.
HELP FUND HEMP in WEST VIRGINIA
Impact
Hemp Legalized in WV just days after the hemp day at the capital!
One of first states to legalize in the country
The FIRST Hemp Planting
2017
A bio-regional economic model for regenerative community design—Reconnect rural and urban communities by bringing communities together to resbuilding soils, restoring souls, and regenerating our communities.
Served at the Director of Media & Marketing—producing visual and storytelling content, directing web and graphic design, and spearheading ongoing creative and marketing efforts in collaboration with 12 non-profit organizations and neighborhood associations throughout Forsyth County, NC.
A Creative Home for Artists, Entrepreneurs, and Community Leaders in Charlottesville, Virginia.
Directed marketing and media for a small art house in Charlottesville, VA for 2 years while being an artist-in-residence.
Oversaw all social media accounts, email marketing campaigns, and graphic and visual content on a weekly basis. Served as a strategic advisor.
Organized events, hosting community gatherings, and curated gallery exhibitions and art installations.